The perfume industry is an industry that generates billions of dollars in sales, selling to millions of users around the world. Hundreds of different brands compete for sales in such a competitive market that is very lucrative, and has relatively low barriers to entry. Every year, brands are launching new lines of perfume while celebrities and sports stars are also coming out with their own perfume. Consumers seem to be constantly buying more perfume with no significant decrease in demand.
Unfortunately, with the high demand for perfume, there are some who have taken advantage of this to manufacture and sell counterfeit perfume. Imitation perfume is sold for much less than its original price and generates much more profit due to the substandard quality of ingredients used in manufacturing it. The best perfumes for women that are regularly counterfeited are Chanel, Calvin Klein, DKNY, Tommy Hilfiger and Gucci. Genuine perfume makers use fragrant oils and alcohol, which explains their higher cost and therefore, selling price. They are also chemically tested on humans and their skin to ensure there are no adverse reactions on skin contact. [Read more]